Our Business Model

By Daniel Montgomery

Our Business Model

Our aim is to make great quality accessible. Every other watch on the market in this price point is using lower quality materials (easily scratched mineral glass instead of sapphire crystal, less accurate movements) with excessive marketing to make up for the lack in product quality. 
In contrast, every other watch made with similar components is selling at double the price, or more. Most of that extra profit goes in to more advertising to promote the brand. 
We’re trying a new approach. By keeping our business operations as lean and efficient as possible, we’re able to offer the quality of a luxury product at a lower price point than we’ve seen before. Our focus is on e-commerce, however we will also offer Brevard watches in select cities soon.